<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Vox Novus Media</title>
	<atom:link href="http://www.voxnovusmedia.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.voxnovusmedia.com</link>
	<description>Big Technology for Small Business</description>
	<lastBuildDate>Fri, 16 Jul 2010 04:33:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Social Media &#8211; Using It to Grow Your Business</title>
		<link>http://www.voxnovusmedia.com/?p=202</link>
		<comments>http://www.voxnovusmedia.com/?p=202#comments</comments>
		<pubDate>Fri, 16 Jul 2010 04:03:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://www.voxnovusmedia.com/?p=202</guid>
		<description><![CDATA[Marketing to an online audience can seem like a daunting task when faced with the array of available social media outlets . Facebook,Twitter and LinkedIn are a few of the more well known social network choices but many other options are available to market your business. YouTube, flickr,and Meetup may not come immediately to mind [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing to an online audience can seem like a daunting task when faced with the array of available social media outlets . Facebook,Twitter and LinkedIn are a few of the more well known social network choices but many other options are available to market your business. YouTube, flickr,and Meetup may not come immediately to mind when developing your online marketing strategy, but they offer some uniqiue and creative ways to capture your potential customers eye. Many business owners may question the need to even establish a presence on social media sites and may wonder what benefits doing so may have. Microsoft has teamed up with internet marketing expert John Jantsch (author of <em>Duct Tape Marketing—The World’s Most Practical Small Business Marketing Guide</em>) to create a free e-book that details how social media can be a great tool to help your business reach untapped,potential customers and helps to break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business.</p>
<p><strong><a href="http://www.voxnovusmedia.com/wp-content/uploads/2010/06/socialmediaforbusiness.pdf">Download the free ebook &#8211; <em>Let&#8217;s Talk: Social Media for Small Business</em></a></strong></p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=202</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Buy The Right Laptop</title>
		<link>http://www.voxnovusmedia.com/?p=145</link>
		<comments>http://www.voxnovusmedia.com/?p=145#comments</comments>
		<pubDate>Wed, 02 Jun 2010 18:13:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.voxnovusmedia.com/?p=145</guid>
		<description><![CDATA[With so many choices available, how do you know the laptop your looking for is the right one for you. The experts at PC World give you a run down on the many options and help you find the best laptop to suit your needs.  ]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">With so many choices available, how do you know the laptop your looking for is the right one for you. The experts at PC World give you a run down on the many options and help you find the best laptop to suit your needs.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/9n9Ni_Vwsbg&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="580" height="360" src="http://www.youtube.com/v/9n9Ni_Vwsbg&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=145</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Pick The Right Desktop Computer</title>
		<link>http://www.voxnovusmedia.com/?p=98</link>
		<comments>http://www.voxnovusmedia.com/?p=98#comments</comments>
		<pubDate>Tue, 01 Jun 2010 04:31:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[hardware]]></category>

		<guid isPermaLink="false">http://www.voxnovusmedia.com/?p=98</guid>
		<description><![CDATA[Looking to purchase a new or upgraded desktop? The number of options available today can be very daunting? Do you buy a PC off the shelf or do you customize your machine through a vendor that allows you to select the options you&#8217;d like? This video from PC World will give you some useful information [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Looking to purchase a new or upgraded desktop? The number of options available today can be very daunting? Do you buy a PC off the shelf or do you customize your machine through a vendor that allows you to select the options you&#8217;d like? This video from PC World will give you some useful information to help you make the best decision for you.</p>
<p style="text-align: center;"> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/878G1zmNOHE&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="580" height="360" src="http://www.youtube.com/v/878G1zmNOHE&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=98</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Create Charts and Graphs Online</title>
		<link>http://www.voxnovusmedia.com/?p=125</link>
		<comments>http://www.voxnovusmedia.com/?p=125#comments</comments>
		<pubDate>Sun, 30 May 2010 19:26:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Software]]></category>

		<guid isPermaLink="false">http://www.voxnovusmedia.com/?p=125</guid>
		<description><![CDATA[Need to create a quick business chart or graph? These websites easily allow you to make them online. ChartGo Chartgo is a simple online tool to create charts quickly. Select the type of chart you want to create from the sidebar and fill in all the necessary data. Hit the “Create Chart” button and that’s [...]]]></description>
			<content:encoded><![CDATA[<p>Need to create a quick business chart or graph? These websites easily allow you to make them online.</p>
<p><strong>ChartGo</strong><a href="http://www.chartgo.com/" target="_blank"><br />
</a>Chartgo is a simple online tool to create charts quickly. Select the type of chart you want to create from the sidebar and fill in all the necessary data. Hit the “Create Chart” button and that’s it &#8211; your chart will be created.</p>
<p><a href="http://www.voxnovusmedia.com/wp-content/uploads/2010/05/chartgo.jpg"><img class="size-medium wp-image-126 alignnone colorbox-125" style="border: black 2px solid;" title="chartgo" src="http://www.voxnovusmedia.com/wp-content/uploads/2010/05/chartgo-294x300.jpg" alt="" width="294" height="300" /></a></p>
<p><a href="http://www.chartgo.com" target="_blank">www.chartgo.com</a></p>
<p><strong>ChartTool<br />
</strong>ChartTool lets you design graphs (select graph among 10 graphs available), add data, add label and fonts, preview graph, save and share it (save it in your computer in image format and share it with other employees via email).</p>
<p><img class="size-medium wp-image-127 alignnone colorbox-125" style="border: black 2px solid;" title="charttool" src="http://www.voxnovusmedia.com/wp-content/uploads/2010/05/charttool-300x210.jpg" alt="" width="300" height="210" /></p>
<p><a href="http://www.onlinecharttool.com" target="_blank">www.onlinecharttool.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=125</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO and SEM Services For Your Website</title>
		<link>http://www.voxnovusmedia.com/?p=117</link>
		<comments>http://www.voxnovusmedia.com/?p=117#comments</comments>
		<pubDate>Sun, 30 May 2010 03:23:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Specials]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Vox Novus Media]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.voxnovusmedia.com/?p=117</guid>
		<description><![CDATA[We offer a highly effective Search Engine Optimization and Marketing services. SEO is used when people look for information, products and services. An optimized website should show up as a top result when certain keywords are used, allowing for potential customers to find your website and its relevant products or services. In addition to optimizing your website [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.voxnovusmedia.com/wp-content/uploads/2010/05/seo-img.jpg"><img class="alignleft size-full wp-image-118 colorbox-117" title="SEO" src="http://www.voxnovusmedia.com/wp-content/uploads/2010/05/seo-img.jpg" alt="" width="210" height="174" /></a>We offer a highly effective Search Engine Optimization and Marketing services. SEO is used when people look for information, products and services. An optimized website should show up as a top result when certain keywords are used, allowing for potential customers to find your website and its relevant products or services. In addition to optimizing your website content so that it contains relevant keywords that people search for when looking for your products or services, we also provide submission and marketing services.</p>
<p>Some of the steps we take while optimizing your website are:</p>
<ul>
<li>A complete analysis of the website and its content, which is then combined with search engine service tools to see which keywords are used to look for the same. These keywords are then incorporated within your title, Meta tags and content so that it can be easily identified by search engines as relevant content that people are looking for.</li>
<li>We do an analysis of the websites of your competitors to see what kind of traffic they attract and how your website can be optimized so that it is better and gets listed before theirs in search engines.</li>
<li>We get your website listed on other reputed websites and directories as our search engine services give more importance to websites that are linked to other websites.</li>
<li>Submission of your website and it’s sitemap to a large number of search engines so that it is indexed properly.</li>
</ul>
<p>We can also provide Search Engine Marketing of your website by using paid placement or advertisements that direct people to your website when relevant keywords are used. These paid ads give the website more prominence and make it more likely that potential customers will visit your website. A well optimized site ensures that your website shows up on the first page of search engines, directing people to visit your website in search of the information, products or services you offer.</p>
<p>Contact us today for a free consultation and review of your website so that we can determine the best SEO and SEM strategies for your business.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=117</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Video Specials &#8211; Video Spots from $250.00</title>
		<link>http://www.voxnovusmedia.com/?p=93</link>
		<comments>http://www.voxnovusmedia.com/?p=93#comments</comments>
		<pubDate>Mon, 17 May 2010 21:37:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Specials]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vox Novus Media]]></category>
		<category><![CDATA[webisodes]]></category>

		<guid isPermaLink="false">http://voxnovusmedia.com/?p=93</guid>
		<description><![CDATA[Looking for a way to set apart your business website? Consider adding video. Today low cost digital equipment means that small and medium sized  businesses can create compelling marketing, promotional and instructional videos for relatively little cost. The benefits and uses for web video are numerous. Internet marketing expert Lisa Barone who is the Co-Founder and Chief [...]]]></description>
			<content:encoded><![CDATA[<p>Looking for a way to set apart your business website? Consider adding video. Today low cost digital equipment means that small and medium sized  businesses can create compelling marketing, promotional and instructional videos for relatively little cost. The benefits and uses for web video are numerous. Internet marketing expert Lisa Barone who is the Co-Founder and Chief Branding Officer of <a href="http://www.outspokenmedia.com" target="_blank">Outspoken Media</a>, Inc recently wrote about ways businesses can use web video..&#8221;As a small business, you can use video to engage your customers and make more personal <a href="http://voxnovusmedia.com/wp-content/uploads/2010/05/FSP0047020_Veer.jpg"><img class="alignleft size-medium wp-image-94 colorbox-93" style="border: black 2px solid;" title="FSP0047020_Veer" src="http://voxnovusmedia.com/wp-content/uploads/2010/05/FSP0047020_Veer-214x300.jpg" alt="" width="214" height="300" /></a>connections. While your competitors are trying to sell with text on their barely functional Web site, you establish yourself as a company who gets it. Using video allows you to speak directly to your customers, looking right at them and using your real voice to tell them why you’re the best at what you do and how you can help them. It’s the difference between picking a name out of a phone book or calling up a friend.</p>
<p>How do you use video for your company? Create informative How To content and video tutorials that you can market to help you get links and visibility. For example, if you run a local pool company, create videos explaining how to do all the in between maintenance that’s required before your next visit. Show them how to use that new vacuum, how to set up their filter, how to winterize or summarize their pool, how to chlorinate their pool, how to set up the perfect pool palace, etc. Take all the questions you get from customers every day and turn the answers into video content for your Web site. It’s a powerful differentiator that will set you apart and make you even more useful to your customers.&#8221; You can read more about her post on web video benefits<a href="http://smallbiztrends.com/2009/05/small-business-online-video.html" target="_blank"> here</a>.</p>
<p>We can help you create web video spots from $250.00 and up. Contact us today for more information.</p>
<p><em><strong>Television Commercials From $450.00<br />
</strong></em>We can shoot 30 or 60 second spots to highlight your business, service or special event. Commercials can be standard or high definition. We can also help with ad placement on local cable television stations including, MTV, VH1, USA, Lifetime, ESPN, CNN, HGTV and many others.</p>
<p>Call us today to discuss your needs.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=93</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Small Business Website Specials $450.00 &amp; UP</title>
		<link>http://www.voxnovusmedia.com/?p=75</link>
		<comments>http://www.voxnovusmedia.com/?p=75#comments</comments>
		<pubDate>Mon, 17 May 2010 17:31:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Specials]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://voxnovusmedia.com/?p=75</guid>
		<description><![CDATA[  Complete websites starting at just $450.00. Create a great looking website that displays all your relevant information. Ideal for situations where the information shown doesn’t change that frequently, our basic websites are mostly coded in HTML and are designed to load quickly while being cache friendly so that search engines have no trouble indexing [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p><strong>Complete websites starting at just $450.00.<br />
</strong>Create a great looking website that displays all your relevant information. Ideal for situations where the information shown doesn’t change that frequently, our basic websites are mostly coded in HTML and are designed to load quickly while being cache friendly so that search engines have no trouble indexing the content. These type of sites are ideal for small businesses that need just 5- 10 pages of information that will not change too frequently. Basic information on the goods and services you provide can be displayed and the website typicall inclu<a href="http://voxnovusmedia.com/wp-content/uploads/2010/05/linksf1.jpg"><img class="size-full wp-image-74 alignright colorbox-75" style="border: black 1px solid;" title="linksf1" src="http://voxnovusmedia.com/wp-content/uploads/2010/05/linksf1.jpg" alt="" width="182" height="205" /></a>des the following pages:</p>
<ul>
<li>Home page</li>
<li>About Us page</li>
<li>Products/Services page</li>
<li>Contact Us page</li>
<li>Testimonials / Customer Comments page</li>
<li>FAQ (<strong>F</strong>requently <strong>A</strong>sked <strong>Q</strong>uestions) page</li>
</ul>
<p> </p>
<p>A basic website is a lot more affordable and allows the user to take advantage of complex flash animations and media rich content such as videos which can be created and used since the information provided does not change often. We create great looking unique designs which work flawlessly with Internet Explorer, Firefox, Chrome, Opera and Safari internet browsers. Each website is customized as per the client’s wishes, with constant updates and feedback on progress/queries so that all parties involved know what is going on and the project is completed on time and within budget.</p>
<p>The cost of developing a basic website will depend on a number of factors including the number of pages, amount of design work involved and if the content is to be displayed in HTML or Flash.</p>
<p>Contact us today to see how our basic web design services can enhance your business.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=75</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Speed Up Your Slow Computer</title>
		<link>http://www.voxnovusmedia.com/?p=65</link>
		<comments>http://www.voxnovusmedia.com/?p=65#comments</comments>
		<pubDate>Thu, 13 May 2010 03:53:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[computers]]></category>

		<guid isPermaLink="false">http://voxnovusmedia.com/?p=65</guid>
		<description><![CDATA[Personal computers are an amazing invention. Computers make our jobs easier and provide interesting things for us to do at home or on the road. But over time, daily usage slows down a computer&#8217;s performance. When the computer slows down it affects your ability to get work done. At this point it&#8217;s time to do [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://voxnovusmedia.com/wp-content/uploads/2010/05/computerpic.jpg"><img class="alignleft size-medium wp-image-67 colorbox-65" style="border: black 2px solid;" title="computerpic" src="http://voxnovusmedia.com/wp-content/uploads/2010/05/computerpic-300x300.jpg" alt="" width="300" height="300" /></a>Personal computers are an amazing invention. Computers make our jobs easier and provide interesting things for us to do at home or on the road. But over time, daily usage slows down a computer&#8217;s performance. When the computer slows down it affects your ability to get work done. At this point it&#8217;s time to do what is necessary to make your computer faster and run like new again. There are several steps that should be taken to increase the speed of a Windows computer.</p>
<p>The first step to make your computer faster is to review the programs that start up automatically. This can be done by mouse clicking on the Start, choosing run, and typing msconfig at the command prompt. This will show the list of software programs that are loaded when you boot the computer. You can now remove any programs that don’t need to run. Removing unneeded programs will give Windows and your applications more RAM (random access memory) to use which will help to make your computer faster. Make sure to keep Windows system components enabled.</p>
<p>The next step is to clean the disk. Uninstall programs you no longer need. Programs you don&#8217;t need may be running and consuming valuable RAM. Defragment the boot disk by running a good disk defragger program. A good disk defragmentation program should defrag your disks and also your Windows registry. The registry is defragged by removing gaps and wasted entries. This keeps the registry as compact as possible. Optimizing the layout of files on the boot disk minimizes your computer start-up (boot) time and application load time. This is a big help when you want to make your computer faster.</p>
<p>If your computer system is running Windows XP, Vista, or Windows 7 and has 1GB or less of memory (RAM), increasing the memory to 2GB will make your computer faster. If you are using the 64-bit version of Windows Vista or Windows 7, you should increase your memory to a minimum of 4GB. Refer to your system or motherboard documentation to determine the right type of memory to install.</p>
<p>The next step to making your computer faster is to clean the registry. You should do a clean Windows registry procedure once every six months to remove items no longer in use. For computers with many applications or where drivers are frequently being installed and uninstalled, registry cleaning should be done every three months. A good registry cleaner will scan your computer, back up the current registry and then safely clean the errors and invalid entries that cause your system to be slow, freeze and crash. Cleaning up Windows registry problems will make your computer faster and fun to use again.</p>
<table border="0" cellspacing="0" cellpadding="8" width="100%" bgcolor="#dddddd">
<tbody>
<tr>
<td><strong>About The Author</strong> Daniel T. Driver is a computer systems software engineer with over 30 years experience with large systems, intermediate systems, and personal computers. For more information on this article go to http://fastcomputerguru.com</td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=65</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Using Podcasts to Support Your Small Business Online</title>
		<link>http://www.voxnovusmedia.com/?p=61</link>
		<comments>http://www.voxnovusmedia.com/?p=61#comments</comments>
		<pubDate>Wed, 12 May 2010 18:32:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Vox Novus Media]]></category>

		<guid isPermaLink="false">http://voxnovusmedia.com/?p=61</guid>
		<description><![CDATA[Marketing has Never Been So Entertaining In this age of technology, reading isn&#8217;t the only way to get information. People are becoming more and more creative with the way that they present facts to the public, and video and audio are the latest way to broadcast information out to the world. One increasingly popular way [...]]]></description>
			<content:encoded><![CDATA[<div id="body">
<p>Marketing has Never Been So Entertaining</p>
<p>In this age of technology, reading isn&#8217;t the only way to get information. People are becoming more and more creative with the way that they present facts to the public, and video and audio are the latest way to broadcast information out to the world. One increasingly popular way to get multi-media out to people is through podcasting.</p>
<p>A podcast is a series of digital files that are released in episodes. People can download and review them as they become available. If you&#8217;re thinking about using this medium to support your small business online, then you&#8217;re taking a big step towards the future of marketing.</p>
<p>It&#8217;s really not as difficult to create an audio or video as you might think. The first step to using podcasts to support your small business online is creating original media content for people to download. You can choose audio or video, depending on which you prefer and which you think will be most effective in helping your business. You can record demonstrations of your product, how-tos for different aspects of your area of expertise, and even customer testimonials. You can subscribe to various podcasts yourself to get a feel for what works and what doesn&#8217;t.</p>
<p>Once you create the material, it&#8217;s easy to upload it to a website that will easily create an RSS (Really Simple Syndication) feed. Once you&#8217;ve got it uploaded, it&#8217;s now available for anyone around the world with an internet connection to download and review. If you&#8217;re intent on using podcasts to support your small business online, then you should try to make your videos as creative and fun as possible. More people will watch them and subscribe to them if they&#8217;re entertaining. But, at the same time, you want to be sure to provide valuable information about your business in your broadcasts, too.</p>
<p>Using podcasts to support your small business online is not only an easy way to get people interested in your business, but also a great way to keep people informed about any news pertaining to your business or industry. People are much more likely to watch a short video or listen to a short audio file than they are to read even a one-page newsletter. The truth is, video and audio has been proven to have a much higher conversion rate. In the age of the internet, entertainment is king. So you might as well do your best to make your podcasts as entertaining as possible. This will not only be more fun for your subscribers, but it&#8217;ll be more fun for you as well.</p>
<p><em>Leo Thomas BA ACA has years of experience in the accounting industry being an innovative marketer for his accounting firm. Leading edge marketing ideas has set him above the rest</em></p>
<p style="text-align: left;"><strong>Contact us today to find out how we can help you create an online podcast to market your business or services</strong></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=61</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps Toward Effective Web Site Promotion</title>
		<link>http://www.voxnovusmedia.com/?p=51</link>
		<comments>http://www.voxnovusmedia.com/?p=51#comments</comments>
		<pubDate>Wed, 12 May 2010 05:10:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://voxnovusmedia.com/?p=51</guid>
		<description><![CDATA[One of the key’s to having a successful website is to properly promote its existence.  Promotion of your site should be a major part of your marketing plan. Constant promotion of your website is one of the ways to draw a steady stream of traffic to your site, which will in turn increase the business [...]]]></description>
			<content:encoded><![CDATA[<p>One of the key’s to having a successful website is to properly promote its existence.  Promotion of your site should be a major part of your marketing plan. Constant promotion of your website is one of the ways to draw a steady stream of traffic to your site, which will in turn increase the business opportunities it generates for you. Although the development of a successful marketing plan for your website will always be a work in progress, here are 5 key elements that should help you establish a good foundation for promoting your site:</p>
<p><strong><span style="text-decoration: underline;">1. Develop a marketing strategy</span><br />
</strong>While planning your website, also begin planning the ways you will market your site. There are various avenues available for you to do this. The type of business your website promotes may determine which of the avenues will work most effectively for you. If your business industry is one that frequently holds trade shows or exhibitions, you may want to have business cards or postcards available to hand out to participants. If your website is geared mainly toward people in your local community, you may consider advertising in local newspapers or on local television and radio stations. Banner advertising and links on other websites related to your business may also prove effective for you. Regardless of the options you choose to explore, you must develop a strategy and put it into action.</p>
<p><strong><span style="text-decoration: underline;">2. Define Your Targeted Market</span><br />
</strong>One of the main ways to increase the effectiveness of your marketing campaign is to ensure you are targeting the correct audience with your advertising. If for example, your business is geared toward food or cooking, it may be more beneficial for you to place a banner or ad in the restaurant section of  a newspapers website versus the main page of the site. Even though the total number of viewers may be greater on the front page, more of the market you are targeting may be reached by advertising in the sections they are likely to go to. Targeting a particular market is more likely to draw potential customers to your site because they will have a greater interest in the goods and services you provide.<br />
<strong><br />
<span style="text-decoration: underline;">3. Utilize Various Marketing Strategies</span><br />
</strong>Until you start to see a steady flow of traffic to your site, you should utilize various methods of advertising. You may find a better response from sending out newsletters or e-mails to potential customers. Or you may find that e-catalogs or e-brochures with pictures of your products on CD&#8217;s or DVDs produce the greatest response. Even traditional media sources such as newspapers or magazines may prove to be your most effective avenue. Be sure to try various methods of advertising until you have identified which forms work best for you. </p>
<p><strong><span style="text-decoration: underline;">4. Continue To Market Your Site<br />
</span></strong>Remember that advertising your business is an ongoing task. You may want to establish a mailing list of potential customers and then send them a newsletter or email every couple of weeks. Or you may want to create different banner ads each month and change the sites they are placed on. You could also optimize your web pages for better ranking on search engines. Even placing a promotional ad on your local radio or television station could regenerate interest in your site. The more effort you invest into promoting your site, the more interest and traffic you will see.</p>
<p><strong><span style="text-decoration: underline;">5. Monitor, Track and Redefine Your Strategy</span></strong><br />
In order to determine your best marketing strategy, you will need to monitor the response from the various sources you use. If mailing out cd-roms to potential customers proves to be ineffective then it makes no sense to invest a large percentage of your advertising budget on them. Your banner ads may generate more traffic if placed on one site versus another. Or postcards handed out at local stores or malls may prove to be more effective then sending out bulk mailings by email. Whichever methods you use, be sure to track the response and redefine your strategy accordingly.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.voxnovusmedia.com/?feed=rss2&amp;p=51</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
